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Jun 6

A Smoke At Sea: Cruise Ships Offer Smoking Vacations For Cigar Fans

Posted on Sunday, June 6, 2010 in About Cigar

A few years ago, in 2006, the Nevada legislature imposed a public smoking ban.


The new rule doesn’t apply – as yet – to the storied casinos of Las Vegas, where smoking is still allowed on gaming floors. And of course Nevada is hardly the only recent state to impose restrictions on public smoking. Indeed, it joins over thirty states (at this writing) with such laws on the books. If you are reading this from the United States, it is likely that a similar law applies to your area: half the country’s population is currently under the jurisdiction of a public-smoking regulation of some kind.


But the idea of a smoking ban passing the Nevada legislature seems almost like a kind of spiritual defeat for cigar smokers: after all, what could more epitomize “cigar cool” than the mental image of Frank Sinatra’s Rat Pack, cigars and drinks in hand, finger-popping their ways through the floor of a Vegas casino?


It just symbolizes a fact that’s made passionate smokers’ lives a little more difficult over the past decade: in the interest of public health (and out of consideration for asthmatics and others), more and more city councils and state legislatures are choosing to ban public smoking outright, or are limiting it to certain licensed facilities.


Arguments about the effectiveness or appropriateness of these bans to one side, we can all agree that they mean that smokers have to put a little more energy into planning vacations. For a person who loves the taste of a good cigar, for whom relaxation doesn’t become meaningful until there’s a stogie involved, there’s no point in a vacation where you can’t even smoke in your hotel room. With smoking bans underway in Atlantic City (and this ban extends to casinos) and similar one-time bastions of cigar culture, frustrated cigar smokers are turning to a new option: the cruise ship.


And why not? Cruise ship vacations offer the ultimate chance to “get away from it all,” a continuous expanse of blue water, and the opportunity to meet interesting people from all over the country (and world). Few cruises are completely smoke-free, with most offering, at the very least, designated smoking areas that might include cigar bars or lounges. So it’s hard to go completely wrong – wherever you book your passage, you’ll almost always have at least some chance to smoke.


More and more luxury cruise lines don’t allow smoking in living quarters – that’s one downfall. After all, the next person using your room might be a nonsmoker, and it doesn’t make economic sense for cruise ship directors to designate permanent “smoking” and “nonsmoking” rooms; such a move would involve logistical nightmares during booking. But luxury quarters often include balconies, where smoking is sometimes still allowed.


The recent case of a cruise line headquartered in Fort Lauderdale, Florida gives smokers an indication of what they can expect. The cruise line, according to some reports, lost millions in bookings after instituting a partial smoking ban in 2007. But compared to those bans that have caused smokers such dismay in Atlantic City and Ottawa, the Florida-based cruise line’s smoking ban doesn’t even apply to the on-ship bars and casinos.


Indeed, the cruise ship industry seems to be following the opposite track of most US states and municipalities – as they grow more restrictive toward smoking, cruise lines are growing more permissive. One completely smoke-free cruise ship line went out of business awhile ago; another once-smokeless line changed its policies to allow some smoking on the boat.


Smokers will likely want to evaluate cruise line policies prior to booking as there are has examples of ships with almost smoke-free policies. Smoking on such lines may only be permitted in two designated areas – and if you light up anywhere else, you could be kicked off the boat! (That presumably doesn’t mean you’ll be forced to walk the plank, but it’s probably not worth finding out.)


Another rule of thumb mentioned by several travel writers: if you’re looking for company as you smoke, go for a cruise line with a high number of European and Asian clientele. Citizens of many of these countries often still smoke in higher numbers than do contemporary Americans, and there is a Spain-based cruise line that currently sports the least restrictive smoking policy out there.

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Jan 10

How To Write A Product Review That Kicks Arse! Review Writing Tips

Posted on Sunday, January 10, 2010 in Cigar Sale

Usually I would write a review of the product and either recommend the product I am discussing in my post OR.. I would say that I wasn’t satisfied with that product and recommend another product instead.

This is the best way to SELL without straight out selling it at all. If your websites look a lot more like a recommendation rather than a sales pitch people are more likely to click your links.

As far as the knowledge goes, most of it is very generalized and not that specific. Sometimes I would go search for other peoples reviews of the product that are not a sales pitch fest and an actual review of the product to get the idea what the product is Actually about without having to buy it myself and try it.

It’s usually very generalized as you will find and most online marketers write very similar to each other when doing reviews and recommendations of products…

NOTE, I never say go buy it because it’s awesome, I usually describe what the product is, say how it has helped me solve my problem and of course mention the name of the product and prompt people to go and check out the site or something like that, just have a look at one of my articles on articlesbase.com and how it flows and you will be able to understand what I am on about

To write a good review of the product and gain trust it’s best to describe the product as thoroughly and honestly as you can, if the product sucks then don’t recommend it in your review, tell the people that the product sucks and recommend a product that DOESN’T Suck and you will find that you will get much more sales that way, instead of writing a load of bull#$it and telling your readers to go and buy the product.

The best way to come across in your review and still get your reader to go and buy the product you are promoting you your review is to write an honest review as mentioned above and say something along the lines that I wasn’t satisfied with this product, but I highly recommend taking a look and product B that has actually helped you solve your problem.

I hope this makes sense and you now understand how to write a good quality review that your readers will enjoy reading and will be more likely to go and try the product that you did recommend in your review, If your review sucks and you didn’t take enough time to write your review and if you read it back to yourself and it sounds like a pitch fest then no one will buy from you.

So, write the review of the product you have chosen, either recommend that product or say that you was not satisfied with it and tried a different product that helped you and recommend it by placing a link in your review, let the reader go there and let their curiosity get the better of them and hope that they will buy the product you are promoting.

To learn more from me in video format and understand the Affiliate Marketing basics you need to go and sign up for my FREE affiliate marketing course at Become Affiliate Marketer .com

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Article Source:http://www.articlesbase.com/business-articles/how-to-write-a-product-review-that-kicks-arse-review-writing-tips-1693676.html

Jan 6

Winning Business Plan Writing: Thinking Like Investors and Lenders

Posted on Wednesday, January 6, 2010 in Cigar Sale

To write a fundable business plan, one which does its part to convince investors or lenders to put money into your business, you must think like funders. Consider these top questions which funders will ask themselves as they consider business plans to get into their mindset.

How Can I Tell If the Market Exists?

A funder cares deeply whether a market (and a large enough one) exists for the proposed product or service. They look to see if competitors and substitutes already exist, which proves to some extent that the business opportunity exists. Without this, they will look to research on customer needs, demographics and the industry to prove that there is room for a new product or service here. The more support an entrepreneur can provide in their business plan, the easier they make it for funders to do this leg work.

How Can I Tell If the Strategy Will Work?

Next, funders will wonder whether the chosen strategy for the business will work. If it seems to be incorrect or not carefully thought out, it is not necessarily the end of the road for the entrepreneur. If the funder is relatively hands on and trusts the core ability of the entrepreneur, he or she may help to craft a better strategy. They will look to the marketing and operations plans in the business plan to see that the tactics described fit the resources of the company and the market situation in order to evaluate whether the chosen strategy is good.

How Can I Tell If the Entrepreneur Can Execute?

Funders rely on past records of success and experience to know if the entrepreneur will be able to execute on the plans he or she has laid out. This should include experience with entrepreneurship or entrepreneurial activities in some form, experience leading others, and experience in the business sector in question. The management team must pull together individuals that cover these skill sets and assign roles to each that put their skills to use.

Is The Return Enough For Me?

Finally, funders examine whether they believe that the return represented by the plan’s financial projections is realistic and appropriate for the risk of the investment. Lenders generally require lower returns than investors, as they protect themselves from downside risk by requiring some type of collateral. Investors require higher returns because of their greater risk of losing the entire investment. Be sure that the return can be deduced from the financial projections without a great amount of legwork. For investors, however, you may choose to not set how many shares you intend to give away for their cash, but rather leave this open to negotiation.

Eric Powers is associated with Growthink, a business plan consulting firm. Since 1999, Growthink has developed business plans for more than 2,000 entrepreneurs and business owners who have raised more than $1 billion in growth capital. Call 800-506-5728 today for a free consultation with a Growthink business plan consultant.

Article Source:http://www.articlesbase.com/business-articles/winning-business-plan-writing-thinking-like-investors-and-lenders-1672579.html

Jan 4

Writing a Small Business Plan: Why Cash is Important

Posted on Monday, January 4, 2010 in Uncategorized

The saying that “cash is king” is never more true than for a small business owner. While large businesses may sit on huge reserves of cash and not be worried about borrowing when it runs low, a small business has to worry. A business plan for a small business should address these cash concerns.

Startup Cash

A primary reason to create a business plan is to be able to raise capital. Before doing so, the small business entrepreneur must know how much cash will be required to launch. The startup cash needs are determined by this equation: total payments needed before launch + shortfall between cash inflows for operations and cash outflows for expenses until break-even + a cash reserve. Entrepreneurs will often forget one of the last two numbers, raising only enough to cover the expenses prior to launch and forgetting that additional cash must be on hand to carry the business through its early months (or years) before it generates its own cash through operations. It can be very difficult to go back to funders for more money just as the company is ready to launch. Funding may not be forthcoming, or may be available only at punishing interest rates. Think ahead to plan for the full startup cash requirements so that the first round of funding can hopefully be your last.

Cash Planning

The business plan requires the entrepreneur to create a cash flow statement which should then act as a guide for ongoing cash management. By looking ahead to see the month by month (or even week by week) cash inflows and outflows, the entrepreneur can see cash flow problems and plan for how to solve them before they occur. Remember that the meaning of bankruptcy is the inability to pay ones creditors. Even short-term problems can lead to bankruptcy if creditors refuse to wait for their payments.

Cash Reserves

The cash flow statement should manage to show a cash balance of at least thousands of dollars at all times. This acts as a safety net to pay for unforeseen expenses, to cover the losses of expected revenue, and to allow for the company to take advantage of certain opportunities that may arise. Consider that personal financial advisors recommend a cash reserve of three to six months worth of expenses. The more uncertain your future revenues are, the closer your business should match these cash reserve levels.

Eric Powers is associated with Growthink, a business plan consulting firm. Since 1999, Growthink has developed business plans for more than 2,000 entrepreneurs and business owners who have raised more than $1 billion in growth capital. Call 800-506-5728 today for a free consultation with a Growthink business plan consultant.

Article Source:http://www.articlesbase.com/business-articles/writing-a-small-business-plan-why-cash-is-important-1661079.html

Dec 31

Tips On Effective Email Writing – Respect is Important

Posted on Thursday, December 31, 2009 in Uncategorized

Copyright (c) 2009 Luie De Von

Emails are very effective when marketing a business. It is easy to make and send. However, respect and courtesy should be maintained in order to get your prospects respect as well. Below are some helpful tips when making an email:

Use the BCC and the CC functions correctly. You may be surprised but it’s true that not many people know how to use these e-mail functions correctly. There is a difference between these two functions. Problems may arise when these functions are used carelessly.

CC or “carbon copy” is used when you want to send an e-mail to a large group of recipients. Using this function means all the recipients in the CC field will be able to see the names of everyone you are sending the same e-mail to.

BCC or “blind carbon copy” lets you send the same e-mail to different people at once, without letting them see the e-mail addresses of the other recipients of your e-mail.

Don’t be rude. If someone has sent you a message that seemed inappropriate or even insulting, do not be tempted to fight back by sending an offensive attack. Instead, try to clear up the matter in a professional way. Refrain from using foul languages and hurtful expressions.

Send e-mail only when it’s important. Sending e-mail must be done with consideration. Don’t try to send mails with senseless messages that will only waste your recipient’s time.

Keep it short and clear. Most of your recipients are too busy and does not have the luxury of time to read your e-mail. Make your message clear and avoid the use of vague lines or metaphors which are sometimes difficult to understand. Spend time in thinking what you want to say before writing it down.

Avoid all capital letters. Most readers feels like they are being shouted at when they see emails with all caps. If you need to emphasize a word or a phrase, write in bold or italicized format instead of capitalizing the whole word.

Avoid all lower case letters. Not using capitalization when it is appropriate is very unprofessional. Remember to capitalize the first letter of every sentence and the names of people, places.

Do not use elaborate typefaces. Use a standard size font that is easy to read. Avoid using very large fonts or very bright font colors.

Use proper subject lines. Don’t try to capture attention by using misleading subject lines. Make sure that your subject line appropriately describes the content of your e-mail.

Proofread before sending. Another way to show respect and professionalism is to make sure that your e-mail is properly written before sending it out. Wrong use of grammar and typos not only make your e-mail sloppy, it also creates a negative impression about you ‘the sender.

Take the time to read your e-mail at least twice to make sure that you didn’t miss anything. Use a spell checker to help you with the correct spelling of the words.

Don’t send attachments. When sending marketing e-mails, it is best not to include file attachments. Attachments are often regarded as suspicious and virus-carriers. Most people immediately delete e-mails with attachment unless it’s from someone that they personally know.

Identify yourself. Don’t hide behind a pseudonym or an alias. If you are a business marketer, use your personal name and state the company you represent. This helps build trust and credibility.

Luie De Von is a marketing consultant with Easypostcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through
Business Post Card
.

Article Source:http://www.articlesbase.com/business-articles/tips-on-effective-email-writing-respect-is-important-1646756.html

Oct 30

SEO Content Writing and Your Pay Per Click Company

Posted on Friday, October 30, 2009 in Uncategorized

Search engine marketing is a complex thing that can take a lot of time to learn. Not only does it require plenty of time, but you’ll also need practice, which is why a pay per click company could be the perfect alternative to learning search marketing on your own. In addition, you’ll find that your search engine optimization company probably offers PPC management, as well as SEO content writing, something that is often included under search engine optimization services. Search Engine Marketing Any pay per click company that you choose should have a background in search marketing. While some website owners do manage it on their own, most find that hiring an expert is a better way to go. It’s very easy to lose money by attempting PPC on your own without the right experience. More than merely choosing the best keywords, pay per click marketing requires extensive knowledge of how it works, as well as a good, sound strategy to implement. One of the biggest problems that new PPC users run into is paying too much for keywords. A professional will know just how much you need to pay in order to still get in the top results, without wasting money. A well targeted keyword is very important or you’ll end up paying for hundreds or even thousands of non-related clicks. The same goes for the ad used in PPC. It should be well-written to catch the searcher’s eyes and drive relevant traffic only to your website. Could you learn this on your own? Of course. But when you look at all that you have to do already with your business, it’s quite likely that it will be more profitable and productive to outsource this area of marketing. SEO Content Another very valuable marketing tool that your search engine optimization company should offer is SEO content writing. Most search engine optimization services will include PPC, but you should also look for a firm that provides content writing. Why is SEO content so important? There are two areas where content is needed. First, on your actual website, to inform visitors about your services and secondly, in article marketing and guest posts. By providing quality keyword optimized articles and web copy, an SEO company can improve your rankings. As important as it is to get those links and boost your website ranking, it’s also a good idea to make sure that your articles for article marketing are interesting enough and informative enough to draw people in. Once they’ve read the article, they should want more information . . . enough that they will click on the links in the resource box. Make sure that your SEO firm offers quality articles that appeal to human beings as much as they do to search engine spiders. This isn’t always an easy thing to do, depending on your targeted keywords, so you want to be sure they can handle your content. Another advantage here is that most article directories allow for webmasters to copy the articles with resource boxes. They will often do this only if the information is appealing, so this is another reason to look at providing articles which work well for both humans and search engines. When you choose a search engine optimization company, make sure that they offer SEO content writing as part of their search engine optimization services. They should also provide search marketing, if you are looking for a pay per click company. This gives you everything in one, search engine marketing to content production and can save you quite a bit of time and money.

In need of a quality pay per click company that offers other search engine optimization services? If so, Crystone.net provides both PPC management and SEO content writing for companies looking to give their websites a boost.

Article Source:http://www.articlesbase.com/business-articles/seo-content-writing-and-your-pay-per-click-company-1402157.html

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