Fitness Marketing – It Begins with Your Mouth
I know what you’re thinking. This sounds a little nuts. Well, guess what – fitness marketing has everything to do with your mouth and head.
Otherwise known as the power of the spoken word, this crazy phenomenon has worked for decades for those who use it and who use it well. Otherwise known as saying affirmations, this technique is used by many successful professionals worldwide to help with their brain’s programming to achieve success in any industry.
Affirmations are not necessarily a direct form of fitness marketing, but it is indirect because it affects you, the fitness professional. The bonus is that you can use this the change almost anything. Our brains operate much like a computer and its programs. Programs are inserted over time. Even things like, “I’m no good at math” stick with our brains and we’ll simply believe it until the programming changes. If you would begin to say “I enjoy successfully balancing my accounting statement,” you will find that this area improves if you work at this and say the affirmation regularly enough. Yes, these should be attainable, but I promise it works.
Speaking affirmations is the way to change the programs of your brain. If you are looking for innovative fitness marketing methods that are new and unique, you might write and then practice speaking an affirmation such as “I always come up with new, creative ideas to market my business.” You can hang them up around where you work or live so that you will see them regularly. One of the most important factors here is speaking in belief and speaking regularly. Some of the most common areas suggested for putting your affirmations include your bathroom mirror, on your refrigerator, near your computer that you work from, in your car, by your front door, and beside your bed.
Your fitness marketing plan starts with you, and speaking into existence what you want to have, be, or do. Your plans will exceed your wildest expectations when your programming improves. Keep your affirmations in the present tense always. You will soon feel your brain programming changing over to a system of belief, can-do attitude, and success. You will enjoy the benefits that come from having this mentality.
If you change the way you think, you will be changing, in effect, your business and your business plan. Speak your goals and dreams, and anything that will help you achieve those into existence, and you will become unstoppable.
Steve Hochman is a fitness marketing expert and gives away tons of his proven client getting tips for free. Check out his fitness marketing strategies at Article Source:
Fitness Boot Camp Marketing Strategies – Creating Loyal Clients
The final tips to our fitness boot camp marketing strategies will allow you to build more clientele, have more profits, and just be smarter about your business.
#21 Use Auto Debit
No sense in dealing with the bill collecting issues, so use the EFT.
#22 Be Prompt
When people pay money for a workout they don’t want their leader to constantly show up late. EVER!
#23 Set Goals
You don’t want to go to your workouts just because there are clients there. Instead, set a goal or many of them that are both short and long term. Most instructors link them back to growing the boot camp. This way you’re working towards something while teaching your boot camp.
#24 Have a Direct Response Sales Site
Don’t spend $5k-$8k on a website if it’s not going to make you money. Sure it looks good and everyone compliments you on it, but what does it do? Is it making your clients buy? If you answered “no” then you definitely don’t need it.
#25 Don’t be a Poser!
Seriously, just because your course is called a boot camp doesn’t mean you have to be decked out in military clothing. Remember, the individuals are there to lose weight, not train in the sniper division. If you were planning on doing this we would politely ask you to refrain. It’s actually kind of embarrassing.
#26 Get Before and After Photos of Everyone
Start with a photo on each client’s first day, then once a month take photos of everyone, maybe after a day of running when everyone is coming in at different times.
#27 Try to Get Video Testimonials
You have to ask to right questions to get the right answers for this. Consider needing at least 60 minutes of footage to create an awesome 5 minute video.
#28 Create a Bonus for Referrals
Maybe you give your clients half off the follow month, or a specific month free. Whatever the case may be, you can make it worth their while as much as yours.
#29 Take advantage of Free Boot Camp Marketing
Use sites like craigslist and myspace to create ads and fan pages. Ask your clients to join your page.
#30 Ask for Surveys
If you can get direct feedback from individuals in your class, it’s one of the best fitness boot camp marketing strategies you can utilize. Try Survey Monkey online because it’s free and easy to use.
#31 Give Your Clients Referral Tools
One of the best things I found to be a big hit is getting a plastic gift card. They look just like credit cards, but I give tons of them away to clients to give to friends. This way they feel like they are being treated to some fun instead of being begged to join.
In the end, all of these boot camp marketing strategies will change your business forever.
Steve Hochman is a fitness boot camp marketing expert and gives away tons of his proven client getting tips for free. Check out his boot camp marketing strategies here: Article Source:
Damn, This is One Weird Industry! Fitness Marketing Tips with a Bit of Humor
This is a list of 10 negative personal fitness trainer cliches. Hopefully you aren’t on this list, because if you are, then you’ve got some major work to do.
Fitness trainers are lucky because we don’t have to spend day after day cramped in a tiny cubicle or inhaling fumes in a factory. We are out there in the trenches making people look their best, helping them to lead happier lives, feel more energetic, and hold their head high with confidence. Heck, we even make sure they have more (and better!) sex. As a trainer, you are touching every aspect of your client’s lives and making it one helluva lot better for them.
In the same spirit, I want to talk about some weird things that go on WITHIN the fitness industry, since these things often give us all a… well, a WEIRD reputation. The following trainer personalities and situations can serve as humorous fitness marketing tips that we can all learn from in a backward kinda way.
1. The trainer who’s doing more than just training his married female clients. Anyone who has worked in a gym knows whom I’m talking about!
2. The trainer who uses each workouts session as a lesson in hearing himself talk…about himself! This guy is in need of these fitness marketing tips: shut up about yourself and your clients will like you more…and, get to know your clients half as well as you obviously want them to know you, and you would have triple the workload!
3. The Know It All Trainer. This guy already knows everything there is to know about the fitness industry, so don’t try telling him ANYTHING!
4. The flabby, couch-bound, pizza and beer gut trainer. This guy was in shape when he started, but now he’s been training for so long that he thinks he can get away with eating junk food and watching other people work out all day long. Shameful, I say!
5. Large corporate gyms – can just anyone walk in off the street and get hired these days? Have you seen some of the newly hired at some of these places? They couldn’t tell a bicep from a toenail or a protein from a carb. Do they just hang their ‘now hiring’ signs and hope someone, anyone will respond?
6. The trainer who charges so low a homeless man could afford ten sessions a week. Ten bucks for a workout? Unreal! This dude devalues the hell out everything this industry stands for and would be better suited to the McDonalds drive-thru.
7. The training shark. You have to watch out for this bastard as his goal is to steal as many clients from you as possible. I’ve seen quite a few of them… and figured out that most of them never get ahead!
8. Johnny “Walk-it-Off.” So the client just blew a hernia? Tell him to walk it off. Dislocated his shoulder? Walk it off. Having a heart attack? You get the point…
9. Miss Forehead Wiper spends all her time searching out towels, two pound dumbbells, and water bottles. She’s the one wiping the sweat off her client’s foreheads… much like a sad puppy who follows you around.
10. The Perv. This is the guy every woman has to watch out for. Since he’s banned from being within 500 yards of any schoolyard and forever ruined his career as a teacher, he is now a personal fitness trainer. He’s the one who creeps out all the women in the gym by staring them up and down.
Well, there ya have it… hopefully you didn’t find yourself anywhere on that list, but I’m sure you had a laugh at a few of your colleagues. My fitness marketing tip is to not be on this list!
Steve Hochman is a fitness business marketing expert and gives away tons of his proven client getting tips for free. Check out his Fitness marketing tips here:
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SEO and Online Fitness Marketings Tips from A Fitness Marketing Expert
1. Create a survey to find out what your ideal clients are looking for.
1. Make sure you have the necessary volume of time to produce a survey into your market to discover what what exactly clients are looking for.
2. It would certainly help to amass a whole bunch of “before& after” pics and testimonials from your previously satisfied customers. This is one of the most important fitness marketing strategies available.
3. Produce a strong salepage/direct response style website and video and make sure it definitely includes a strongly compelling headline. It should also include a solid number of before and after pictures and the strongest call to action possible. Update your home page often, including more recent before and after photos as often as possible.
4. Always employ the proper steps to be positive that any advertisements on Craigslist five to seven days per week will show a significant amount of social proof in the many several categories
5. It is of the most vital important that the site be listed on the following directories: Yahoo Directory, BOTW, Joe Ant, and Gimpsy.
6. Employ a wide array of SEO optimized pages that have been designed in such a way that the site includes basically anything that would be of interest to those that might be potential customers. The various key phrases they search for must be included in the site. This means the keywords must appear on titles, pages, and meta tags in a reliable manner. Afterwards, focus must shift to procuring a great many links connected to all the various pages while using the right keyword terms for the anchor text. Then, you will add the SEO optimized pages to the site and further link them from a sitemap placed on the homepage to elsewhere on the site.
7. Create links employing an anchor text on your SEO optimized pages from the unique articles that you’ve published on the following sites: , , , and .
Here is one of the major fitness marketing strategies: Submit links to fitness and health sites and blogs that are known to offer 100% unique articles that guests post on. After they publish the first articles, submit more and more to these sites over an extended period of time. This will improve your promotional effort a lot.
This process is designed more for juicing the links for SEO and page rank rather than to promote direct traffic from these sites. However, this process is definitely helpful and workable.
IT IS OF CRITICAL IMPORTANCE THAT EACH SITE YOU SUBMIT ARTICLES TO MUST ALWAYS BE THE RECIPIENT OF 100% UNIQUE CONTENT. ALWAYS AVOID DELIVERING ALL THE SITES THE SAME EXACT ARTICLES.
8. Learn as much as you can about Google Adwords You will need to have an optimized landing page or you could explore the option of having a web designer do it. Craft ads that employing keywords in order to produce the classic direct response. Don’t forget to set your position preference for 1, 2, or 3. Add some negative keywords as well – this is often overlooked. Turn off the content network as soon as possible Monitor and improve the pages on the site.
9. Be sure to get your business listed in Google Local and place positive reviews on the page. Be sure to present an address close or at least very close to the center of the city
10. Roll out Facebook Ads campaigns for enhancing business potential Make sure you’re targeting your ideal demographic and location in the most effective manner Again, you will employ classic and old fashioned direct responses that will be accompanied by compelling images. Redirect site visitors to a “squeeze page” where you can obtain email addresses for future specials.
11. Produce a well-written, information-filled blog up and use it to effectively promote your site.
Steve Hochman is a fitness business marketing expert and gives away tons of his proven client getting tips for free. Check out his Fitness marketing tips here: Article Source:
