Every now and then salespeople need cold calling help, this really assists the problem of sales fear, and more inherently “cold call reluctance” when making their sales calls.

Most sales employees have some level of reluctance to make cold calls, whether it be over the phone or in person, however after a long, aggravated, hype session can force themselves to reluctantly do it.

However, some salespeople have such a massive, crippling and deep seated emotional fear of cold calling that they’d rather have root canal therapy than make cold calls.

The apparent fear of making cold calls has risen to almost epidemic levels, however it’s a silent killer of sales, that salespeople have to live with and never talk about, as it never really gets publicized on the television, radio or sales magazines.

So we need to ask ourselves, “where has this fear culminated from?” and in almost every case it’s come from the traditional training of old school sales trainers.

Their traditional ideas and guidance include teaching and statements like:

1. Just make more phone calls, selling is a “numbers game!”

2. You need to be more positive, your internal thoughts become your reality!

3. Learn to develop a “thick skin” as selling and cold calling is a contact sport!

So in looking for cold calling help that is going to assist you in going to the next level, while taking out the “fear” you need to firstly understand why the fear is there from a deeper level.

Because succeeding in sales is not something that you can do alone, and firstly you need to realize that your failure to this point in cold calling and business development hasn’t been your fault.

As you don’t know what you don’t know and with cold calling help, the gurus only know what they know… which incorporates old fashioned, outdated techniques.

You’re never going to overcome your fear, by following the ancient advice cold calling help of the traditional sales gurus, you “need to do something different, to get different results”.

Here are some basic, yet very solid principals you can pick up and understand right now, in overcoming your fear of cold calling:

1. Failure in selling isn’t your fault

When I first started in cold call sales and my sales career, I begun by studying the old school gurus. I did everything I could to get leads to take action that “never” had any inclination to buy anything from me.

I was sold the lie, by traditional training programs, that if I sold harder and got a few more “no’s” I’d be closer to a “yes” next time.

The thing is, this so called “accepted” approach from sales programs are still the norm with a lot of sales people to this day, and that really saddens me, after knowing what I know, going through the hard yards and then finding out that I never had to go through that.

I feared cold caling and making sales calls for years and years, and for no reason. It was just through sheer dogged determination, that I was lucky enough to find a way that proved to me, “I-Wasn’t-A-Failure!”

Rejection, and replies such as “no thanks”, “not interested”, “come back next month” or any other reply from using high-pressure approaches were all of a sudden, completely wiped from my 10 year plus experience in cold call sales.

I learned how to turn cold calling from a negative, fear riddled, experience into one of joy and something I even look forward to.

2. I thought I was a passive person, acting as an aggressor!

I wasn’t for the idea, and really was against having to become something I wasn’t just so I could make my cold calls, and most importantly I was becoming an aggressive person on the phone and I “despised” it.

Every day, I battled with my own internal feelings of being either too passive, or too aggressive. The motto I used to go by was “Either I sell them, or they sell me on the fact they don’t want what I have” and most of the time they did, and I would lose popularity with them because of it.

The breakthrough for me was, I finally found cold calling help that presented the “missing key” and for me it was a happy medium between beating myself up for being overly passive and missing valuable sales opportunities, or being told off by angry shop owners for being too aggressive.

Once I discovered how to remain incredibly effective with my cold calls, not trigger rejection from prospects and open a conversation with them, the possibilities of my own success opened right up for me.

3. Learn to use your natural language

I learned to center myself in a place where I could “let go” of the need to use traditional cold calling scripts and behaviour.

Eventually I developed a collection of natural words and phrases that turned my sales experience into a refreshing and extremely profitable experience.

I began to learn that traditional cold calling help only taught me to focus on what I was selling, how I could offer it and talk about it to the client.

All along I didn’t even know, if there was a fit for them and the problems they faced in their day-to-day world.

How did I overcome that?

I ended up asking them questions about their top three problems, and striking up very low-key, yet practical conversations about what their issues were.

Over time, I thoroughly learned the core problems my prospects had, and how to talk to them in a way that focussed on them… “Not” on my products and services and this was a massive breakthrough for my success.

Of course, I didn’t come to this conclusion by myself, as we all need the influence of mentors and in this case very unique cold calling help, which turned my success around.

I was very surprised at how quickly I overcame my cold calling fear and rejections, and you will be too as you progress and learn more in your own time. Cold calling help is only a click away and you can learn the “no-pressure” and “no-rejection” way to make cold calls, I guarantee you, that you’ll never look back once you discover how.

Adam Price’s full time career in sales, marketing and online marketing has a successful span of over 15 years. He now teaches others (while maintaining his online businesses successfully) how to do the same for their business. This process is one he calls “Natural Cold Calling” and it’s helped many companies and individuals increase their sales, commissions and profits tremendously. Learn more about it for free here: www.naturalcoldcalling.com

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